Adobe Sensei in Creative Cloud

Adobe Sensei, embedded in Adobe Creative Cloud, is a set of intelligent tools that simplify and accelerate design development. It includes features such as automatically recognizing and cropping objects in photos, optimizing images for different media formats, and even smart fill, which makes it easy to remove unwanted elements from images while keeping the background natural.

Canva and automated design

Canva uses AI to simplify the design process. AI assists users in selecting the perfect templates, color schemes, and fonts based on their previous preferences and popular trends. This makes Canva especially useful for quickly creating high-quality designs without the need for in-depth graphic design knowledge.

DeepArt and style imitation

DeepArt uses deep learning algorithms to transform ordinary photos into works of art by mimicking the style of famous artists. This allows users to create unique images that look like they were painted by masters of the past, opening up new possibilities for personalized art.

Autodesk and intelligent design tools

Autodesk is incorporating AI into its design and modeling tools, allowing designers to quickly create and modify complex 3D models. AI helps optimize designs by making it easier to create more efficient and sustainable models, which is especially valuable in architecture and industrial design.

Fontjoy and font generation

Fontjoy uses AI to generate harmonious font combinations. Users can specify one preferred font and the system will select other fonts that match it perfectly, making the process of selecting fonts for projects much easier.

Prisma and artistic photo processing

Prisma is an app that uses AI to turn photos into images stylized with different artistic movements and techniques. It demonstrates how AI can be used to creatively reimagine and transform ordinary images.

GIMP (GNU Image Manipulation Program)

Although GIMP itself is not AI-based, it is a powerful free image editing tool that can be an alternative to Adobe Photoshop. It can be extended with various plugins, some of which can utilize AI elements.

Inkscape

This is a free and open source vector graphics software, an alternative to Adobe Illustrator. Inkscape is suitable for creating vector illustrations and general graphic design.

Krita

Geared towards artists and illustrators, Krita is a great tool for digital painting. It offers an extensive set of painting tools, although it doesn’t utilize AI directly.

All of the above examples demonstrate how AI is already being used today to enhance and empower graphic design. From automating routine tasks to creating unique artwork, AI is providing designers with new tools to realize their creative potential. These innovations will continue to evolve, providing increasingly powerful and intuitive tools to create impressive visual works.

The post Examples of the Use of AI in Graphic Design appeared first on ExquiseDesign.

First, it should look good. Secondly, have a convenient and clear navigation. Thirdly, to hold the attention of visitors for as long as possible. And finally, unobtrusively lead them through all stages of the conversion funnel, pushing them to take actions that meet the company’s goals.

Since the purpose of web design is to influence human behavior, designers are increasingly turning to the psychology of color, the correct application of which helps to create more effective interfaces. Color can play on cultural sensitivities, instill trust in the target audience, and create a sense of urgency or mystery.

If you want to develop more successful designs, you need to learn the basics of color psychology. The right colors can help set your customers in the right mood so that they take certain actions. Properly chosen color can increase conversion rates, attracting the attention of users and causing them the necessary emotions for the purchase of goods.

It is the color palette that often determines how people will perceive the brand and its values. Yet the main question remains unanswered: what color is right for my brand? What shade should I choose to make a strong impression?

Psychology plays an important role in the persuasion process. Remember that persuasion should be distinguished from coercion, manipulation or excessive persistence. The point is to change a person’s attitude towards certain things and encourage them to make a purchase or other targeted action.

Color and conversion

Studies have shown that there is a definite link between the color of a product and a person’s desire to purchase it. Every time we see a particular color, a chain of reactions takes place in a special part of the brain, the hypothalamus. The thyroid gland receives hormones that trigger emotions that affect our behavior.

In fact, 62 to 90% of buying decisions are driven by color! So, taking a closer look at the psychology of color will help significantly increase your website’s conversion rate.
When is color especially important?

You may not always think about whether you’re using the right colors, but they all matter. Pay special attention to:

• images;
• pop-ups;
• frames;
• headers;
• background colors;
• important banners and the first screen on the home page;
• buttons, especially calls to action.

Exactly which color will be most effective for each of the above elements depends on the target audience of the site. Let’s take a closer look at this topic.

Contrast and brightness

Brightness plays one of the key roles in the success of your website. It is generally believed that women prefer muted colors and men prefer brighter colors.

Contrast is another important factor that affects the readability of textual content. No one will want to strain too hard to understand what is written on a CTA button or other interface element.

Do not add too bright or, on the contrary, pale inscriptions on top of other content. Imagine a black “Buy Now” button on a dark gray background. Chances are, you won’t even notice it.

The color scheme of your website affects its accessibility and usability. Unnoticeable navigation elements and drop-down lists are just as bad as not having them at all. Open your site and study it, putting yourself in the user’s shoes, and you’ll see what we’re talking about.
Research in the psychology of color

The following case study was published on the Moz blog: a digital slot machine company simply changed the color of the call to action button from green to yellow. This resulted in a mind-boggling 187.4% increase in conversions!

Test different color schemes on your website, for example, compare several options using the A/B test. As a result, you’ll be able to choose the colors that will have the maximum impact on your target audience.

Consider another study that proves that the psychology of color plays an important role in design. In the academic community, the color red is usually associated with mistakes. Researchers from the University of Rochester decided to test this hypothesis and conducted 4 different experiments. They found that if a student uses the color red, such as wearing a red t-shirt, it actually has a negative effect on their academic performance.

The post Psychology of Color in Web Design appeared first on ExquiseDesign.